BLüDGLüV \m/ (0.o) \m/

There were hundreds of bands that called themselves “metal” in the 80s. Most of them were glam versions of late 70s punk bands. One of the bands that wasn’t glam wannabes was Deathbringer. Deathbringer was metal in attitude and execution. But Deathbringer was really the brainchild of one William Covington, a New York born son of British immigrant musicians. His father was a guitar player for 60s rock groups that helped start the “heavy metal” genre who came to the US to break into the big leagues of the music business. William watched his father stand up to the corporate music system, stick to his “metal principles”, and die broke and unsuccessful from depression and alcoholism.
William learned to play the music game early and, after rechristening himself with the name Sammy Sevin, decided to beat the music industry at its own game. Deathbringer became one of the era’s biggest acts and sold hundreds of millions of albums, shattering records worldwide. It was at that point that, to the shock of millions, Sammy ended Deathbringer. He became a bit of a recluse and started to record music as a single musician under the name “BLüDGLüV”.
Instead of blowing his money on cars, houses, women, and drugs, Sammy built several state-of-the-art recording studios, concert venues, record labels, and publishing companies. He channeled his anger and frustration with the music industry and ended up rebooting the whole system. He no longer records like he used to, but when he releases a new song, it is a worldwide event.
No longer angry at the world himself but still believing that music can change the world, Sammy now watches out for the most dedicated and “realest” bands he can find. Sometimes he signs these bands to contracts for one of his labels (always allowing the songwriters to retain publishing rights), sometimes he uses his immense fame and legendary status to promote them, and sometimes he watches from the sidelines, simply a mysterious, unnamed benefactor who funnels financial and influential help their way until they are ready to reach the potential he sees in them.
He was instrumental in Black Mask Mafia’s success. He is the silent, hidden force behind the up and coming Strike III. And he is keeping his eye on the fledgling Bones and her band, The System….